DTC-Paid Media Manager - Remote

Overview

Paired is a pioneering staffing and recruiting agency dedicated to connecting top talent with companies looking for exceptional individuals. Our mission is centered around creating meaningful job opportunities in the remote work landscape. We believe in the power of collaboration and are on the lookout for the best professionals to join our dynamic team.

In Short

• Develop and execute paid media strategies for DTC channels, focusing on Facebook, Instagram, and TikTok.
• Oversee and analyze Amazon Ads, providing actionable insights for performance improvement.
• Continuously track and optimize ROAS, CAC, and conversion rates across all advertising efforts.
• Collaborate closely with the creative team to generate and test various ad formats, including video and UGC.
• Manage budgets, performance reporting, and attribution models for all paid campaigns.
• Stay informed on the latest platform updates, algorithms, and industry trends to leverage in campaigns.
• Conduct audits on landing pages and customer funnels to ensure optimal performance and user experience.
• Support potential expansions into platforms such as Google Ads, YouTube, and affiliate marketing.
• Regularly present campaign performance analyses and strategic recommendations to the leadership team.

Requirements

• Proven experience in managing DTC paid media campaigns.
• Strong analytical skills and ability to interpret data effectively.
• Experience with various ad platforms, particularly Facebook, Instagram, and Amazon.
• Ability to work collaboratively with creative teams.
• Strong communication skills for presenting analyses and recommendations.

Benefits

• Opportunity to work in a remote environment.
• Be part of a dynamic and collaborative team.
• Access to continuous learning and development opportunities.
• Competitive salary and performance bonuses.