Director, Marketing (Brand Lead) - Remote

Overview

The Director, Marketing is responsible for leading the US promotional launch of Orca-T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics.

In Short

• Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies.
• Develops unique and effective HCP engagement strategies aligned to Orca-T Brand strategy.
• Shapes a comprehensive HCP Marketing tactical plan, budget, and performance plan.
• Leads Orca-T message development across HCP and patient audiences.
• Executes a full HCP-facing tactical suite for personal and non-personal channels.
• Contributes to omnichannel strategy and management.
• Manages agency partners effectively.
• Contributes to advisory board content and analysis.
• KOL Engagement at major congresses and site visits.
• Ensures optimization of messaging and assets with the Sales team.

Requirements

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related; MBA preferred.
• 10 years of biopharmaceutical experience, with at least 7 years in Marketing or Commercial Strategy.
• Experience in hematology/oncology and marketing complex products.
• Proven ability to manage multiple projects simultaneously.
• Track record of cross-functional collaboration.
• People management experience preferred.
• Willingness to travel up to 20%.

Benefits

• Opportunity to lead the launch of a groundbreaking product.
• Work with a dynamic and innovative team.
• Engage with key opinion leaders in the field.
• Contribute to the advancement of cell therapies.
• Competitive compensation package.