Director of Brand Marketing - Remote

Overview

Comfrt is seeking a visionary Director of Brand Strategy to architect our brand, focusing on strategic execution and community connection.

In Short

• Define and own brand strategy and core positioning.
• Translate business targets into compelling brand narratives.
• Champion a community-first approach for brand expansion.
• Lead storytelling to foster emotional attachment and loyalty.
• Drive brand collaborations with authentic partners.
• Ensure social platforms express brand identity.
• Define and track brand health metrics and community engagement.
• Manage budgets while maximizing creative ROI.
• Work in a fully remote environment.
• Be part of a purpose-driven company focused on mental wellness.

Requirements

• 8+ years of brand strategy or marketing experience.
• Proven track record in a high-growth DTC environment.
• Balance strategic thought with tactical execution.
• Expertise in community-driven marketing.
• Demonstrated success in impactful storytelling.
• Entrepreneurial and collaborative mindset.

Benefits

• Generous paid time off and health insurance.
• 5% 401k match and product discounts.
• Supportive and creative work environment.
• Flexibility of a fully remote role.