Head of Marketing, Communications & Brand - Remote

Overview

Optimism is seeking a strategic and visionary Head of Marketing, Communications & Brand who is passionate about Ethereum, blockchain technology, and decentralized systems. In this role, you will lead the development and execution of our marketing, communications & branding strategies to build brand awareness, engage our community, and drive adoption across the Superchain.

In Short

• Develop and formalize comprehensive marketing and communication strategies that align with the Collective’s vision & growth objectives — set measurable goals to track and optimize team performance.
• Drive growth across key audiences (DeFi users, application developers, and Superchain Interop ecosystems) through adoption, mindshare, and retention throughout the Superchain.
• Shape Optimism’s brand narrative and positioning; develop a strong narrative that aligns with the community, and Optimism values.
• Lead, mentor, and grow a high-performing marketing, communications & brand team, ensuring a culture of collaboration, innovation, and accountability.
• Work closely with cross-functional teams including product, governance, and engineering leads to ensure the effective execution of marketing strategy.
• Build strong relationships with key stakeholders and founders.

Requirements

• 12+ years of experience in marketing, with 5+ years in a leadership role ideally within the crypto industry.
• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption onchain.
• Strong understanding of blockchain technology, including key verticals like DeFi and its growth drivers like TVL, and the broader landscape.
• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions — excellent leadership & management skills, you genuinely enjoy managing teams!
• A passion for technology, and crypto and a deep understanding of its potential impact on the future of finance and technology.

Benefits

• We take care of our employees with competitive compensation and benefits. Learn more about our benefits, culture, and recruiting process here.
• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.
• We’re fully remote, deeply engaged, highly skilled, and like to have fun.
• We think long-term. Our founders have been scaling Ethereum since 2015.