Director, Product Marketing - Remote

Overview

The Director, Product Marketing is responsible for developing and executing comprehensive marketing strategies to drive awareness, adoption, and revenue growth for our innovative healthcare experience solutions.

In Short

• Develop and execute marketing strategies for healthcare solutions.
• Collaborate with cross-functional teams for product launches.
• Create compelling product positioning and messaging.
• Lead campaigns and marketing automation functions.
• Partner with Sales Enablement for sales materials.
• Work with content marketing to develop high-quality collateral.
• Conduct win/loss analysis to inform deal strategy.
• Drive brand awareness and product adoption.
• Manage marketing strategies aligning with business objectives.
• Support community engagement through volunteer initiatives.

Requirements

• Bachelor’s degree in marketing or communications.
• 7+ years of relevant work experience, preferably in healthcare or B2B.
• Proven experience in product marketing and product launches.
• Proficiency in MS Office Suite and familiarity with Adobe Creative Suite.
• Ability to travel up to 20%.

Benefits

• Unlimited vacation policy with My Time Off.
• Up to 12 weeks paid parental and emergency leave.
• Complimentary lifestyle and financial coaching.
• Comprehensive insurance plan.
• Paid volunteer time off.