Product Marketing Manager - Remote

Overview

As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers, and you’ll use that expertise to inform our Newsela ELA product and go-to-market strategy and position Newsela as an essential solution for our customers and prospects.

In Short

• Gather and synthesize user, buyer, competitor, and market insights.
• Own planning and GTM execution for product and feature launches.
• Develop and maintain product messaging and marketing materials.
• Build and deliver enablement materials for external teams.
• Support go-to-market efforts in international markets.

Requirements

• Bachelor's degree in marketing, business, or related field.
• 5+ years in a B2B Product Marketing role, ideally in K-12 education.
• Experience launching new products and developing value propositions.
• Created various marketing assets including sales enablement resources.
• Excellent written and verbal communication skills.
• Organized and collaborative, managing complex projects.
• User-centric approach with a desire to impact K-12 education.

Benefits

• Opportunity to solve real challenges in K-12 education.
• Impact on Newsela’s business through developed materials.
• Work with passionate teammates across various departments.
• Shape the future of essential products loved by teachers.
• Directly impact engagement and usage in classrooms.