Marketing Analytics Manager - Remote

Overview

As the Marketing Analytics Manager, you will play a pivotal role in analyzing traveler behavior, destination performance and market trends to provide data-informed strategies for Visit Santa Barbara. This role is responsible for data collection, analysis and reporting, providing valuable insights that enhance our marketing effectiveness, sales initiatives and stakeholder communications.

In Short

• Collect, analyze and interpret data to inform marketing strategies, sales initiatives and stakeholder communications
• Evaluate traveler behavior, destination performance and market trends to provide actionable insights
• Oversee commissioned research projects, including visitor profile studies, economic impact reports and brand awareness surveys
• Develop and maintain reporting databases to track key performance indicators (KPIs) and industry trends
• Create and distribute reports, presentations and forecasts to support internal teams and external partners
• Optimize research processes by implementing automated reporting tools and dashboards
• Collaborate with government agencies, hospitality partners and external vendors to enhance data-driven decision-making

Requirements

• Minimum of three years of experience in data analysis, market research or a related field
• Advanced proficiency in Microsoft Excel and PowerPoint, with the ability to manage large datasets and create compelling visual presentations
• Strong familiarity with hotel and travel industry metrics, including experience with third-party data sources such as STR and Demand360
• Hands-on experience with Google Analytics 4, including the ability to build custom reports and extract actionable insights
• Excellent written and verbal communication skills, with the ability to translate complex data into clear, concise and strategic recommendations
• Proven ability to foster collaboration and maintain strong working relationships with internal teams, stakeholders and external partners
• Strong problem-solving and decision-making skills, demonstrating sound judgment in data interpretation and strategic planning
• Valid California driver’s license (or ability to obtain), auto insurance and access to a vehicle for work-related travel. Mileage is reimbursed at the IRS-approved rate.
• Ability to travel overnight for up to three days at a time as needed

Benefits

• Comprehensive medical insurance fully covered by the employer
• Voluntary dental and vision insurance
• 401(k) retirement plan with employer matching contributions
• Paid vacation and sick leave
• Ten paid holidays
• Cell phone reimbursement
• Opportunities to explore and engage with local hospitality businesses
• Flexible work options, including up to two remote workdays per week