Web Marketing Manager - Remote

Overview

As our Web Marketing Manager, you will play a key role in shaping the digital presence of SantaBarbaraCA.com, the official destination website for The American Riviera. This role focuses on optimizing web content, functionality, and user experience to captivate visitors and convert interest into action.

In Short

• Serve as the primary administrator for SantaBarbaraCA.com, ensuring an accurate, accessible, and engaging user experience across desktop and mobile platforms.
• Manage the website agency of record to ensure timely project execution, performance enhancements, and UX improvements aligned with strategic goals.
• Lead UX audits and collaborate with developers and designers to improve site navigation, mobile responsiveness, and page load speed.
• Oversee CRM and third-party integrations ensuring personalized content delivery and seamless partner microsite functionality.
• Maintain and curate a high-quality calendar of events, reviewing partner submissions and conducting regular content audits.
• Implement and uphold accessibility best practices (WCAG standards), ensuring inclusive and compliant digital content.
• Support promotional campaigns by creating and optimizing landing pages, business listings, and special offers that drive conversions.

Requirements

• Bachelor's degree in marketing, communications, web design, digital media, or a related field preferred.
• 2 or more years of experience in digital marketing, UX/UI, website management, or CRM administration.
• Strong knowledge of website content management systems (CMS) and user experience (UX) best practices.
• Experience working with CRM databases, including data organization, API integrations, and analytics.
• Proficiency with Google Analytics 4, including creating custom reports and interpreting data.
• Excellent organizational and time management skills.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Valid California Driver's License and access to a vehicle for work-related travel.
• Ability to travel locally and regionally as needed.

Benefits

• Comprehensive medical insurance fully covered by the employer.
• Voluntary dental and vision Insurance.
• 401(k) retirement plan with employer matching contributions.
• Paid vacation and sick leave.
• Ten paid Holidays.
• Cell phone reimbursement.
• Opportunities to explore and engage with local hospitality businesses.
• Flexible work options, including up to two remote workdays per week.