Senior Digital Marketing Associate - Remote

Overview

Naveris is looking for a Senior Digital Marketing Associate to assist in developing and executing omnichannel digital strategies targeting both physicians and patients.

In Short

• Manage and optimize all digital marketing programs including website, paid media, email automation, SEO/SEM, and analytics.
• Drive awareness, engagement, and utilization of NavDx testing.
• Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams.
• Develop and own the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives.
• Plan, launch, and optimize integrated digital campaigns across various channels.
• Ensure cohesive messaging and targeting across channels.
• Measure campaign performance and ROI, using insights to refine strategy.
• Lead campaign development within Salesforce Marketing Cloud or equivalent.
• Oversee the Naveris.com website including strategy and UX optimization.
• Work closely with internal teams to create digital assets supporting campaign objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Life Science or related field; advanced degree a plus.
• 5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology.
• Proven experience designing and executing omnichannel campaigns.
• Hands-on experience managing and optimizing websites and digital advertising campaigns.
• Proficiency in Salesforce Marketing Cloud preferred; experience with HubSpot or Marketo accepted.
• Strong analytical and reporting skills with experience using analytics tools.
• Excellent communication skills and cross-functional collaboration experience.

Benefits

• Competitive compensation.
• Work/life balance.
• Remote work opportunities.