Senior Marketing Manager, NIPT - Remote

Overview

The Senior Marketing Manager, NIPT will develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients.

In Short

• Develop and execute marketing plans to increase awareness of key products.
• Implement HCP and patient marketing campaigns.
• Present marketing campaigns and performance to stakeholders.
• Collaborate with cross-functional teams.
• Manage marketing projects, timelines, and budgets.
• Conduct market research and analyze business opportunities.
• Track and improve ROI for marketing programs.
• Communicate effectively with internal teams and external partners.
• Identify market trends and adjust strategies accordingly.
• Ensure alignment with overall business objectives.

Requirements

• B.A. or B.S. degree required; MBA preferred.
• Minimum of 5 years of experience in healthcare product marketing.
• Experience in life sciences or health technology preferred.
• Project management skills and attention to detail.
• Strong collaboration and leadership skills.
• Excellent communication and presentation skills.
• Basic financial and economic modeling skills.
• Familiarity with digital marketing channels preferred.

Benefits

• Comprehensive medical, dental, and vision plans.
• Free testing for employees and their families.
• 401k benefits and commuter benefits.
• Generous employee referral program.
• Pregnancy and baby bonding leave.