Head of Performance Marketing and Digital - Remote

Overview

Mukuru is one of Africa’s leading FinTech's, empowering millions to move money across borders safely and affordably. We’re on a mission to make financial services accessible, simple, and human — and we’re growing fast.

We’re looking for a visionary Head of Performance Marketing & Digital to scale our digital growth engine across emerging and developed markets. If you thrive on blending data, creativity, and technology to drive measurable impact, this is your chance to make a global difference.

In Short

• Develop and execute Mukuru’s global performance marketing strategy across paid media, SEO, affiliate, ASO, and digital partnerships.
• Manage multimillion-dollar budgets across geographies, ensuring smart spend and maximum ROI.
• Localize creative, copy, and media mix for diverse markets.
• Build and evolve a fit-for-purpose MarTech stack that powers omnichannel campaigns and automation.
• Lead adoption of AI, analytics, and automation tools.
• Drive data-driven decision-making with advanced attribution models.
• Champion digital experience and conversion optimization with A/B testing.
• Partner cross-functionally with Product, BI, and Finance.
• Recruit, coach, and grow high-performing teams across markets.
• Report directly to the Chief Marketing Officer.

Requirements

• 12+ years in performance or digital marketing, with at least 5 years in a leadership role.
• Proven experience managing $5M+ marketing budgets.
• Strong technical knowledge of MarTech ecosystems and ad platforms.
• Expertise in data-driven performance management and digital experimentation.
• Experience leading multi-disciplinary teams across regions.
• Postgraduate qualification in Marketing, Business, or Data Analytics.

Benefits

• Opportunity to make a global impact in a leading FinTech.
• Work in a diverse and inclusive environment.
• Remote work flexibility.
• Competitive compensation package.
• Professional growth and development opportunities.