Paid Media Specialist - Remote

Overview

The Paid Media Specialist will be responsible for planning, executing, optimizing, and reporting on all paid media efforts to drive traffic, lead generation, and revenue.

In Short

• Developing and implementing paid media strategies across Google Ads, LinkedIn, Meta, and other platforms.
• Owning campaign setup including UTM tracking, audience segmentation, and bid strategies.
• Collaborating with Content and Creative teams to produce ad copy, images, and landing pages.
• Monitoring daily campaign performance.
• Adjusting targeting, creatives, and bidding to optimize ROI.
• Using A/B testing frameworks to evaluate performance and drive continuous improvement.
• Proactively identifying underperforming campaigns and providing strategic recommendations for improvement.
• Partnering with the Operations team to ensure accurate tracking of conversions and attribution.
• Building regular reports on key performance indicators (KPIs) including CTR, CPC, CPL, CPA, and ROAS.
• Presenting results and insights to stakeholders on a regular cadence.

Requirements

• Strong analytical skills.
• Campaign management experience.
• Test-and-learn mindset to enhance campaign performance.
• Ability to collaborate with various teams.
• Knowledge of digital advertising channels.
• Experience with performance reporting and analytics.
• Familiarity with privacy regulations and digital trends.

Benefits

• Opportunity to make a real impact in education.
• Part of a global movement shaping the future of learning.
• Work with a trusted open-source LMS.