Remote Otter LogoRemoteOtter

Paid Media Specialist - Remote

Posted Yesterday
Marketing
Full Time
Spain

Overview

The Paid Media Specialist will be responsible for planning, executing, optimizing, and reporting on all paid media efforts to drive traffic, lead generation, and revenue.

In Short

  • Develop and implement paid media strategies across various platforms.
  • Own campaign setup including UTM tracking and audience segmentation.
  • Collaborate with Content and Creative teams for ad production.
  • Monitor daily campaign performance and adjust strategies.
  • Use A/B testing to evaluate performance and improve campaigns.
  • Identify underperforming campaigns and recommend improvements.
  • Build reports on key performance indicators (KPIs).
  • Present results and insights to stakeholders regularly.
  • Coordinate with internal stakeholders to align paid campaigns.
  • Stay updated on ad platform changes and digital trends.

Requirements

  • Strong analytical skills and campaign management experience.
  • Experience with Google Ads, LinkedIn, and Meta advertising.
  • Ability to optimize campaigns for better ROI.
  • Proficient in A/B testing frameworks.
  • Experience in building and managing reports on KPIs.
  • Ability to work collaboratively with various teams.

Benefits

  • Opportunity to make a real impact in education.
  • Be part of a global movement shaping the future of learning.
  • Work in a flexible and innovative environment.
Moodle logo

Moodle

Moodle is the world's most customizable and trusted online learning solution, with its core product being Moodle LMS, an open-source learning management system utilized by hundreds of millions of learners globally. The company is dedicated to empowering educators to enhance the world through effective online learning experiences. Moodle's ecosystem includes Moodle Workplace, Moodle Apps, and a network of Certified Service Providers that offer expertise in hosting, customizations, support, and training. Additionally, Moodle Academy serves as a learning hub for the global community, while MoodleNet is set to launch as a platform for sharing and curating open educational resources. With a strong commitment to community collaboration and innovation, Moodle strives to create a positive impact in education.

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