Paid Media Specialist - Remote

Overview

We’re looking for a creative and analytical full-time Paid Media Specialist with a passion for performance marketing and advertising to join our team remotely. You will create & manage ads using the Meta ad buying platform (and potentially other paid social channels like LinkedIn and TikTok), and collaborate with our team to formulate strategic action plans for each client.

In Short

• Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals
• Create and traffic ads daily using the Meta ad buying interface
• Perform weekly reporting on specific initiatives or overall account performance
• Build recurring and ad hoc reports and internal account analyses
• Strategize, execute, and manage a variety of client Meta ad campaigns
• Translate technical concepts into actionable plans
• Familiarize yourself with client products & come up with promotional strategies
• Continuously measure and optimize campaign performance
• Gather data on consumer, competitor, and market conditions

Requirements

• Understanding of paid digital advertising or e-commerce marketing
• Aptitude for analyzing data and identifying performance trends
• Creative and performance-driven mindset
• Ability to work independently and as part of a team

Benefits

• Opportunity to learn firsthand about performance analytics
• Develop innovative content ideas for social media
• Grow skills in a fast-paced startup environment