Marketing Manager (Public Sector) - Remote

Overview

The Marketing Manager, Public Sector will help expand Moodle’s impact across government, nonprofit, and other mission-driven organizations, particularly focusing on the U.S. federal government.

In Short

• Position Moodle as a trusted LMS for government training and outreach.
• Map key personas in federal, state, and local government.
• Align messaging with U.S. government priorities.
• Lead demand generation campaigns for public sector procurement.
• Align marketing activities with fiscal year deadlines.
• Partner with Performance Marketing for agency-specific strategies.
• Build evergreen messaging for long sales cycles.
• Track trends in government tech stacks.
• Ensure messaging aligns with compliance standards.
• Support proposal and RFP responses with targeted materials.
• Measure and optimize success across key metrics.

Requirements

• Experience in public sector marketing.
• Understanding of government procurement processes.
• Strong communication skills for complex compliance topics.
• Ability to create compelling marketing campaigns.
• Familiarity with accessibility and security standards.
• Experience with demand generation strategies.
• Ability to work with cross-functional teams.
• Strong analytical skills for measuring campaign success.

Benefits

• Opportunity to make a real impact in education.
• Work with a mission-driven organization.
• Collaborative and innovative work environment.
• Flexible working conditions.