Associate Director, Digital Strategy - Remote

Overview

The Associate Director, Digital Strategy role focuses on supporting large B2B client engagements by developing full-funnel paid media strategies that enhance pipeline impact and revenue outcomes.

In Short

• Lead strategy and client communications for enterprise and mid-market B2B accounts.
• Focus on client growth, retention, and roadmap development.
• Architect integrated media plans across various digital channels.
• Translate sales and marketing objectives into clear paid media strategies.
• Guide media forecasting and performance reporting.
• Collaborate with data teams to optimize business outcomes.
• Identify opportunities for channel expansion and creative testing.
• Ensure alignment between campaign strategy and client messaging.

Requirements

• 5+ years of digital marketing experience focused on B2B performance strategy.
• Proven success with paid media programs for B2B clients.
• Deep understanding of full-funnel marketing and account-based strategies.
• Experience with CRM data and sales metrics.
• Skilled in media forecasting and budget allocation.
• Comfortable presenting strategy and performance insights to executives.
• Collaborative leader with a focus on team success.
• Strategic thinker with a performance mindset.
• Bachelor's degree or equivalent experience.

Benefits

• Full coverage medical, dental, and vision insurance.
• Generous PTO and company-wide holidays.
• 401k with company contribution.
• Paid parental leave.
• Focus on work-life balance and personal well-being.
• Career growth opportunities.
• Diverse and inclusive culture.
• Commitment to DEI efforts.