Senior Manager, Digital Marketing - Remote

Overview

We’re looking for a performance-driven Senior Manager, Digital Marketing to lead post-click optimization and owned channel conversion for our consumer lending products in the U.S. market. This role serves as the strategic bridge between acquisition campaigns, digital product experiences, and CRM.

In Short

• Lead the strategy for improving conversion funnels.
• Run A/B and multivariate tests on various digital marketing components.
• Drive acquisition performance from non-paid channels.
• Own the end-to-end digital experience for lead generation flows.
• Align digital product experiences with paid campaign traffic.
• Build dashboards to analyze the customer journey.
• Collaborate with analytics to identify attribution opportunities.
• Deep experience in digital marketing with a focus on performance.
• Proven success with owned and organic channels.
• 5+ years of experience in digital marketing.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• Strong understanding of the U.S. market and consumer acquisition strategies.
• Ability to run A/B tests and interpret results.
• Comfortable working cross-functionally with design, product, analytics, and content.
• Skilled in reporting and using data to make decisions.
• Strategic thinker with hands-on execution abilities.

Benefits

• Discretionary annual bonus based on performance.
• Comprehensive health and dental benefits.
• Robust retirement savings options.
• Hybrid work environment.
• Tuition assistance and professional development reimbursement.