Senior Lifecycle Marketing Specialist - Remote

Overview

As a Senior Lifecycle Marketing Specialist, you will turn customer data into lifecycle experiences and help drive lifetime value across multiple markets.

In Short

• Own lifecycle automation end-to-end: strategy, architecture, build, QA, launch, and optimisation.
• Act as Mintos’ internal Braze power user, owning advanced canvas logic, segmentation, Liquid templating, and experimentation.
• Build technically resilient lifecycle journeys that handle data edge cases, localisation, and scale.
• Define and evolve lifecycle KPIs across activation, engagement, retention, and lifetime value.
• Design and evaluate A/B tests, holdouts, and incrementality frameworks to prove impact.
• Ensure lifecycle communications are well-documented, GDPR-compliant, and scalable across markets.
• Collaborate with Product, Engineering, Data, Legal, and Customer Support to align lifecycle automation with product and regulatory needs.

Requirements

• 4+ years of experience in lifecycle, CRM, engagement, or retention roles.
• Hands-on ownership of lifecycle automation, as well as campaign execution.
• Strong, practical experience with Braze, including Canvas, segmentation, reporting, and Product Catalogs.
• Solid working knowledge of Liquid templating, including conditional logic, fallbacks, and dynamic personalization.
• Experience measuring incrementality and long-term lifecycle impact, not just short-term performance.
• Ability to reason about data, logic, dependencies, and edge cases in complex lifecycle systems.
• Experience operating multi-language lifecycle programs and complex customer journeys.
• Proven ability to work closely with Data and Engineering on events, attributes, and automation requirements.

Benefits

• Competitive salary and stock options.
• Flexibility that fits real life, including remote work opportunities.
• Generous vacation policy.
• Annual €1,200 learning budget for professional and personal growth.
• A diverse international team.