Full-Stack Marketing Lead: Content & Lifecycle - Remote

Overview

The Full-Stack Marketing Lead: Content & Lifecycle at Maven will engage and enrich the user journey towards course purchase, focusing on content and lifecycle marketing strategies.

In Short

• Lead marketing actions to engage users towards course purchases.
• Craft narratives that excite potential students about courses.
• Understand buyer psychology and execute effective marketing tactics.
• Oversee content marketing, lifecycle marketing, and marketing operations.
• Map student journeys and personalize communications.
• Manage tracking, reporting, and marketing calendar.
• 5-8 years of marketing experience is required.
• Proficiency in analytics-driven marketing is essential.
• Comfort with autonomous work and high standards is needed.
• Experience marketing to professional audiences is preferred.

Requirements

• 5-8 years of experience in marketing.
• Background in UX, product marketing, content marketing, or lifecycle marketing.
• Experience in leading CRM programs, ideally Customer.io.
• Proficiency in analytics tools like Amplitude and Metabase.
• Exceptional taste in brand and content decisions.
• Ability to balance strategic thinking with hands-on execution.
• Familiarity with the tech ecosystem.
• Experience marketing to professional audiences.
• Bonus for background in the creator economy or edtech.

Benefits

• Salary range of $150k-$200k.
• Strong benefits and equity options.
• Fully remote work environment.
• No-meeting Wednesdays and biannual offsites.
• Collaborative and high-trust team culture.