Content Marketing Manager - Remote

Overview

As a Content Marketing Manager at Lyra Health, you will transform buyer insights and thought leadership into compelling content that drives demand and builds brand authority in the mental health space.

In Short

• Lead the creation and execution of full-funnel content strategies.
• Partner with Sales, Customer Success, and Growth Marketing teams.
• Develop engaging content for HR leaders and benefit consultants.
• Utilize AI tools to enhance content production.
• Create a variety of content formats including reports, articles, and videos.
• Collaborate with subject matter experts and cross-functional teams.
• Support deal and renewal efforts for key accounts.
• Build event content for conferences and webinars.
• Manage collaborations with freelance writers and agencies.
• Ensure all content aligns with brand guidelines.

Requirements

• 5+ years of experience in content marketing or related fields.
• Degree in marketing, communications, or a related discipline.
• Exceptional B2B content development and writing skills.
• Portfolio showcasing diverse content types.
• Familiarity with project management tools like Asana.
• Experience using AI tools for content production.
• Ability to work cross-functionally in a fast-paced environment.
• Passion for mental health and improving care.
• Experience analyzing content performance metrics.

Benefits

• Work with industry leaders and a global provider network.
• Opportunity to make a difference in mental health care.
• Collaborative and innovative work environment.