Content Marketing Manager - Remote

Overview

We’re looking for a strategic, creative, and execution-focused Content Writer and Manager to create brand and product storytelling, build high-impact content, and drive multi-channel marketing initiatives.

In Short

• Develop and refine brand and product positioning narratives.
• Collaborate with product marketing and sales teams for customer-centric messaging.
• Lead the creation of key content assets including whitepapers, blog posts, and email marketing copy.
• Create and manage a content calendar aligned with business objectives.
• Partner with SEO and web teams to improve organic visibility.
• Work with digital and social media managers to promote content.
• Measure content performance using analytics tools.
• Manage external vendors including freelance writers and designers.
• Run A/B tests on content to optimize results.
• Ensure content aligns with brand voice and user experience best practices.

Requirements

• 5+ years of experience in B2B content marketing or copywriting.
• Strong portfolio of written work that resonates with a technical audience.
• Deep understanding of SEO principles and on-page optimization.
• Proven experience in managing email campaigns.
• Skilled at managing freelancers and agencies.
• Proficient in content management tools like HubSpot and Google Analytics.
• Understanding of buyer personas and sales enablement content.
• Bonus: Familiarity with design tools like Canva or Adobe.

Benefits

• Comprehensive healthcare with medical, dental, and vision options.
• 401(k) Match.
• Generous paid vacation and sick time.
• Paid parental leave & adoption assistance.
• Annual tuition assistance.
• Better Yourself Wellness program.
• Group volunteer opportunities and fun events.
• Commuting subsidy and commuter benefits.
• Referral bonus program.
• Hybrid role in Newark, NJ office or open to remote candidates.