Remote Otter LogoRemoteOtter

Content Marketing Manager - Remote

Posted 1 week ago
Marketing
Full Time
USA
$100000 - $125000/year

Overview

We’re looking for a strategic, creative, and execution-focused Content Writer and Manager to create brand and product storytelling, build high-impact content, and drive multi-channel marketing initiatives.

In Short

  • Develop and refine brand and product positioning narratives.
  • Collaborate with product marketing and sales teams for customer-centric messaging.
  • Lead the creation of key content assets including whitepapers, blog posts, and email marketing copy.
  • Create and manage a content calendar aligned with business objectives.
  • Partner with SEO and web teams to improve organic visibility.
  • Work with digital and social media managers to promote content.
  • Measure content performance using analytics tools.
  • Manage external vendors including freelance writers and designers.
  • Run A/B tests on content to optimize results.
  • Ensure content aligns with brand voice and user experience best practices.

Requirements

  • 5+ years of experience in B2B content marketing or copywriting.
  • Strong portfolio of written work that resonates with a technical audience.
  • Deep understanding of SEO principles and on-page optimization.
  • Proven experience in managing email campaigns.
  • Skilled at managing freelancers and agencies.
  • Proficient in content management tools like HubSpot and Google Analytics.
  • Understanding of buyer personas and sales enablement content.
  • Bonus: Familiarity with design tools like Canva or Adobe.

Benefits

  • Comprehensive healthcare with medical, dental, and vision options.
  • 401(k) Match.
  • Generous paid vacation and sick time.
  • Paid parental leave & adoption assistance.
  • Annual tuition assistance.
  • Better Yourself Wellness program.
  • Group volunteer opportunities and fun events.
  • Commuting subsidy and commuter benefits.
  • Referral bonus program.
  • Hybrid role in Newark, NJ office or open to remote candidates.
PulsePoint logo

PulsePoint

PulsePoint is a leading technology company that leverages real-world data in real-time to optimize campaign performance and transform health decision-making. By utilizing proprietary datasets and methodologies, PulsePoint targets healthcare professionals and patients with exceptional accuracy, delivering outstanding results for its clients. As part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp, PulsePoint is at the forefront of innovation in the health sector, with a dedicated Data & Analytics team driving its mission to revolutionize health decisions through data.

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