Demand Generation Manager – B2B SaaS - Remote

Overview

The Demand Generation Manager will play a pivotal role in driving revenue for a B2B SaaS company by attracting, engaging, and converting high-quality leads through various marketing strategies.

In Short

• Lead the demand generation efforts for a B2B SaaS platform.
• Manage performance marketing campaigns across multiple channels.
• Optimize SEO strategies and content for better engagement.
• Oversee email marketing campaigns and analyze their performance.
• Plan and execute events and webinars as lead generation channels.
• Collaborate with marketing and product teams for aligned strategies.
• Utilize data-driven approaches to improve marketing effectiveness.
• Work remotely or in a hybrid setup with occasional travel.
• Be part of a dynamic marketing team at Luminovo.
• Engage with various stakeholders to enhance marketing efforts.

Requirements

• Experience in Marketing/Demand Generation in B2B SaaS.
• Proficient in performance marketing tools like Google Ads and LinkedIn Ads.
• Strong understanding of SEO and content strategies.
• Familiarity with marketing analytics tools (e.g., Google Analytics).
• Ability to manage events and webinars effectively.
• Strong analytical skills with a focus on KPIs.
• Fluent in German and English (C1 level).
• Passion for marketing automation and AI tools.
• Motivated and proactive in contributing to company growth.
• Willingness to travel for industry events and meetings.

Benefits

• Flexible working environment with remote options.
• Strong focus on professional development and growth.
• Support for childcare costs for employees with families.
• Transparent compensation aligned with industry standards.
• Stock option packages for full-time employees.
• Regular feedback and opportunities for improvement.
• Psychological safety and open communication culture.
• Routine check-ins and retrospectives to foster team dynamics.
• Work from various locations within +/-2 hours of CET.
• Engaging and innovative work atmosphere.