Senior Performance Marketing Specialist - Remote

Overview

Lingraphica is a mission-driven organization that provides speech-generating devices to help improve communication, speech, and quality of life for people with communication impairments. We look for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.

In Short

• Lead execution, optimization, and reporting of paid media campaigns.
• Manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Implement conversion tracking using tools like Google Tag Manager.
• Develop and execute paid media strategies aligned with cross-functional goals.
• Monitor campaign performance and optimize for better results.
• Conduct A/B testing of ad creative and landing pages.
• Collaborate with creative teams to produce ad assets.
• Report on campaign insights and optimization recommendations.
• Stay updated on paid media trends and platforms.
• May perform other duties as assigned.

Requirements

• Certifications in Google Analytics, Google Ads, Meta Blueprint preferred.
• Experience in healthcare, B2B, or regulated industries preferred.
• Familiarity with data privacy and compliance in digital advertising.
• Bachelor’s Degree in Marketing or related field.
• 5-7 years of experience in digital advertising.
• Proven experience managing paid campaigns across various platforms.
• Strong knowledge of tracking tools and methods.
• Experience building retargeting audiences.
• Excellent understanding of multi-channel attribution.
• Strong attention to detail and communication skills.

Benefits

• Paid Time Off and Holidays.
• 401(k) Retirement Plan.
• Medical/Dental/Vision benefits.
• Employer Paid Life Insurance.
• Voluntary benefits such as Disability and Critical Illness insurance.
• Stipends for health and wellness.
• Paid Family Leave.
• Annual bonus program.
• Year-Round Flex Fridays.
• Discounts on travel and insurance.