Marketing Lead (Remote)

Overview

The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. This role will design go-to-market strategies and craft compelling stories around our products. The ideal candidate will have previously served in a Product Marketing or writing-related role, have a high-level understanding of bitcoin and Lightning, and a passion for crafting compelling product stories.

In Short

• Develop value propositions, narratives, and positioning for products
• Work cross-functionally to understand product roadmap
• Collaborate with the VP of Product on timelines
• Drive blog development and marketing coordination
• Create compelling content for awareness and education
• Support funnel growth activities
• Create collateral and messaging
• Build organic awareness across community platforms
• Work with Business Development on educational materials
• Engage with the Lightning community

Requirements

• 3-5 years of experience in Product Marketing or writing-related role
• Attention to detail and strong writing skills
• Ability to communicate technical concepts to non-technical audiences
• High-level understanding of bitcoin and Lightning Network
• Eagerness to try new things and face creative challenges

Benefits

• Remote work opportunity
• Engagement with a high-growth startup
• Opportunity to shape marketing strategies
• Collaboration with a passionate team
• Potential for personal and professional growth