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Product Marketing Manager - Remote

Posted 9 weeks ago
Marketing
Full Time
USA

Overview

The Product Marketing Manager is a solutions engineer, storyteller, content creator and liaison between Technical and Revenue teams. This role requires a strategic mindset, OEM experience and keen knowledge of Advertiser challenges to craft positioning and develop a cohesive GTM strategy for our solutions.

In Short

  • Build in-depth understanding of Agency and Brand customers and competitors.
  • Craft narratives and define unique value propositions.
  • Produce premium, scalable content for education and evangelism.
  • Educate internal teams on solutions and benefits.
  • Function as the “Go-To” technical expert for the Revenue team.
  • Work cross-functionally with Product, Engineering and Revenue teams.
  • Collaborate with the broader Marketing team on initiatives.
  • Consult on the viability of proposed initiatives for GTM process.

Requirements

  • Minimum 5 years experience in product marketing or media strategy.
  • Excellent written and verbal communication skills.
  • Self-starter with a passion for industry news and trends.
  • Resourceful and detail-oriented despite ambiguity.
  • Aptitude for adaptation and desire to learn.
  • Proven track record in an agile environment.

Benefits

  • Equal work opportunities for all team members.
  • Accessible hiring process for applicants with disabilities.
LG Ad Solutions logo

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising, dedicated to providing cutting-edge advertising solutions that seamlessly integrate with the dynamic digital media landscape. The company emphasizes a collaborative approach, where Sales Marketers play a crucial role in bridging the gap between Product, Engineering, and Revenue teams, driving innovation and growth in the marketplace. With a focus on customer-centric solutions, LG Ad Solutions is committed to expanding its client base and enhancing its offerings through strategic insights and effective communication.

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