PPC Optimization Specialist - Remote

Overview

As a PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

In Short

• Audit existing campaigns to identify areas for optimization and improvement.
• Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
• Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
• Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
• Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
• Stay up to date with industry trends and best practices in PPC advertising.

Requirements

• Proven experience in managing PPC campaigns.
• Strong understanding of Google Ads and Bing Ads.
• Experience with social media advertising.
• Ability to analyze data and derive actionable insights.
• Excellent communication and collaboration skills.
• Knowledge of conversion tracking and landing page optimization.
• Familiarity with audience research techniques.
• Up-to-date with PPC industry trends and best practices.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours.
• Opportunity to work remotely.
• Access to professional development resources.
• Collaborative and supportive work environment.