Mobile User Acquisition Specialist - Remote

Overview

We’re looking for a Mobile User Acquisition Specialist who is passionate about their work, adapts easily, and shares our company values!

In Short

• Create a paid social media campaign strategy for Mobile Apps
• Own and develop a social media plan including photo and video content
• Create and optimize Google Search, UAC campaigns and Apple Search Ads
• Identify new channels with opportunity to grow and expand the brand
• Enjoy creating copies and editing them
• Execute AB tests, collect and analyze data, and insights in order to achieve maximum ROI in Social Media platforms
• Optimize copy and landing pages for paid social and display ads campaigns
• Collaborate with ASO specialists to maximize apps visibility
• Perform periodical competitor analysis
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Ads KPIs

Requirements

• Passion for mobile user acquisition
• Ability to adapt to changing environments
• Strong analytical skills
• Experience with social media marketing
• Knowledge of performance metrics

Benefits

• Work with a diverse team of over 500 employees
• Opportunity to work in a dynamic and innovative environment
• Contribute to products enjoyed by millions of users