Go-To-Market (GTM) Analyst - Remote

Overview

As a data-driven Go-To-Market (GTM) Analyst, you’ll play a key role in market research, lead generation, and performance analysis to ensure successful product launches and adoption in the public sector.

In Short

• Analyze client and market data to identify high-value target accounts.
• Develop data-driven insights to inform GTM strategy.
• Conduct market analysis to identify opportunities and customer segments.
• Gather and analyze industry trends and government procurement patterns.
• Generate qualified leads through various channels.
• Optimize audiences for email marketing campaigns.
• Analyze lead generation performance metrics.
• Develop dashboards and reports to track key GTM KPIs.
• Monitor campaign performance and make data-driven adjustments.
• Communicate insights effectively to stakeholders.

Requirements

• 2-5 years of experience in GTM, business analysis, or market research.
• Strong data analysis skills, with proficiency in Excel, SQL, or BI tools.
• Experience with CRM systems and marketing analytics tools.
• Understanding of government procurement and B2G sales cycles.
• Excellent communication and presentation skills.
• Bachelor's degree in Business, Marketing, or Data Analytics.

Benefits

• Work in a close-knit team dedicated to making a difference.
• Opportunity to influence policy and business decisions.
• Engage with cutting-edge technology and research expertise.
• Contribute to successful product launches in the public sector.