Senior Paid Media Manager, Google - Remote

Overview

The Senior Paid Media Manager will drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.

In Short

• Manage and optimize Google Ads campaigns including Search, Display, and YouTube.
• Handle large-scale budgets and meet ROAS and revenue KPIs.
• Utilize analytical tools like Looker and Tableau.
• Write compelling ad copy and collaborate on creative assets.
• Document campaign performance and optimizations.
• Work cross-functionally with internal teams to maximize outcomes.
• Continuously monitor and optimize campaign health.
• Source and manage creative assets for campaigns.
• Become the internal expert on Google Ads strategy.
• Drive performance improvements based on data analysis.

Requirements

• 4+ years of experience with Google Ads campaigns.
• Strong analytical skills and experience with data tools.
• Ability to manage multiple campaigns and shifting priorities.
• Exceptional communication skills.
• Experience with various campaign types beyond Search.
• Ability to write ad copy and develop creative materials.
• Proven track record in achieving performance goals.
• Adaptability in a dynamic environment.
• Collaboration skills to work with cross-functional teams.
• Growth mindset to pursue performance improvements.

Benefits

• Competitive salary and profit-sharing bonus.
• Performance-driven compensation increases.
• Diverse and inclusive work culture.
• Opportunity to impact a high-growth company.
• Comprehensive benefits package.