Remote Otter LogoRemoteOtter

Senior Paid Media Manager - Remote

Posted 8 weeks ago
Marketing
Full Time
Worldwide

Overview

The Senior Paid Media Manager will enhance the performance of digital campaigns, focusing on optimizing ROI and driving demand through data-driven insights.

In Short

  • Lead strategic planning and execution of paid media campaigns.
  • Develop comprehensive paid media plans aligned with business goals.
  • Collaborate with cross-functional teams to ensure campaign effectiveness.
  • Support regional sales teams with campaign optimization.
  • Analyze campaign effectiveness and recommend budget reallocations.
  • Identify opportunities for enhancing campaign performance.
  • Monitor key performance metrics and provide actionable insights.
  • Stay current with industry trends and platform updates.
  • Conduct A/B tests with marketing and sales teams.

Requirements

  • 6+ years managing B2B paid media campaigns.
  • Experience with Google Ads, LinkedIn, Facebook, and programmatic display.
  • Track record managing $1M+ annual budgets.
  • Strong analytical skills for campaign optimization.
  • Experience with ABM strategies.
  • Familiarity with attribution models and lead scoring.
  • Strong communication skills.

Benefits

  • Unlimited holidays and enhanced parental leave.
  • Attractive salaries and stock options.
  • Retirement plans and private healthcare.
  • Support for personal development and learning initiatives.
  • A collaborative and respectful work culture.
Paddle logo

Paddle

Paddle is a forward-thinking company that revolutionizes payment infrastructure for SaaS businesses by acting as a Merchant of Record. This innovative approach alleviates the complexities of payment fragmentation, making transactions faster, safer, and more cost-effective for over 3,000 software sellers across 245 territories worldwide. Backed by prominent investors such as KKR and FTV Capital, Paddle is committed to enhancing the developer experience through clear documentation and user-friendly tools. The company fosters a diverse and inclusive culture, prioritizing collaboration, transparency, and continuous improvement, while offering flexible work arrangements and comprehensive benefits to its employees.

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