Senior Paid Media Manager - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

In Short

• Lead and manage paid media strategies to drive revenue growth.
• Oversee multi-channel paid media programs including search, social, and display.
• Work closely with the VP of Demand Generation to implement campaigns.
• Focus on generating high-quality leads and conversions.
• Utilize data analytics to optimize campaign performance.
• Collaborate with cross-functional teams to align marketing efforts.
• Conduct competitor research and stay updated on industry trends.
• Manage budgets and ensure effective spend across channels.
• Drive continuous testing and improvement of marketing tactics.
• Demonstrate leadership and align with company goals.

Requirements

• Bachelor's degree preferred in Marketing, Business or Related.
• 6+ years of experience in a paid media focused role.
• Proven success in managing performance marketing campaigns.
• Deep understanding of Google Ads and Meta platforms.
• Experience with data tools like GA4, Salesforce, and Supermetrics.
• Ability to manage seven figure ad spend budgets.
• Strong attention to user experience and quality assurance.
• Excellent results orientation and adaptability in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Experience with data visualization tools is a plus.

Benefits

• Competitive salary and performance-based compensation.
• Opportunities for professional development and growth.
• Inclusive and supportive work environment.
• Flexible work arrangements including remote options.
• Participation in various benefits plans.