Senior Paid Media Manager - Remote

Overview

The Senior Paid Media Manager is responsible for executional quality and management of paid media campaigns that will drive growth for Brado’s clients.

In Short

• Build, manage, and optimize paid media campaigns.
• Leads paid media strategy on assigned accounts.
• Analyzes data and designs innovative strategies.
• Creates and presents campaign performance results.
• Collaborate with strategy team for optimal spending levels.
• Perform ongoing A/B split testing and optimization strategies.
• Evaluates performance against predefined KPIs.
• Updates and monitors paid media budgets.
• Provide guidance and mentorship to paid media specialists.
• Assist in new business efforts and sales pitches.

Requirements

• Experience in managing paid media campaigns.
• Strong analytical skills and creativity.
• Ability to communicate effectively with clients.
• Knowledge of data privacy and advertising standards.
• Experience in A/B testing and optimization.
• Strong organizational and budget management skills.
• Ability to mentor and guide team members.
• Experience in digital marketing strategy development.

Benefits

• Work in a diverse and inclusive environment.
• Opportunity to work with healthcare brands.
• Flexible work-life balance.
• Professional development opportunities.
• Collaborative team culture.