Senior Manager, YouTube Paid Media - Remote

Overview

As a Senior Manager, YouTube Paid Media at Launch Potato, you will take full ownership of the YouTube business, significantly scaling one of the most important growth channels while maintaining profitability.

In Short

• Lead YouTube performance marketing with a focus on growth and profitability.
• Manage campaigns, P&L, and growth targets.
• Collaborate with creative teams for video production.
• Utilize data-driven insights for decision-making.
• Experience managing YouTube budgets of $20M+/year.
• Proficient in BI tools like Looker and Google Analytics.
• Exceptional communication and collaboration skills required.
• 6+ years of relevant experience in performance marketing.
• Drive measurable improvements in campaign performance.
• Build and lead a video-first performance marketing team.

Requirements

• Proven success in scaling brands on YouTube.
• Strong analytical skills and proficiency in advanced Excel/Google Sheets.
• Experience with P&L ownership and growth strategies.
• Exceptional verbal and written communication skills.
• Ability to thrive in a fast-paced environment.
• Desire to grow into a managerial role.
• Commitment to staying ahead of marketing trends.
• Experience with video-first platforms is a plus.
• Knowledge of personal finance and consumer products is beneficial.
• Familiarity with competitor analysis tools.

Benefits

• Competitive base salary and profit-sharing bonus.
• Performance-driven compensation increases.
• Diverse and inclusive team culture.
• Opportunity to accelerate your career.
• Work with a global team across 15+ countries.
• Access to a high-growth, high-performance work environment.
• Flexible remote-first work culture.
• Support for professional development and growth.
• Comprehensive benefits package.
• Commitment to diversity, equity, and inclusion.