Principal Machine Learning Engineer, Ad Performance - Remote

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

In Short

• Establish the technical vision for personalization at Launch Potato.
• Define company-wide personalization strategy and architecture.
• Solve critical technical challenges such as cold start and real-time learning.
• Design advanced ML solutions using cutting-edge techniques.
• Lead multi-quarter, cross-functional initiatives.
• Act as a technical mentor to senior ML engineers.
• Represent Launch Potato’s technical brand externally.
• Champion privacy-preserving personalization practices.
• Expertise in building ML systems for large-scale personalization.
• 10+ years experience in designing and deploying ML systems.

Requirements

• Expertise in ML systems with a focus on personalization.
• Recognized industry expertise through patents or publications.
• Proven success in architecting ML platforms.
• Demonstrated track record of 0→1 innovation.
• Mastery in multiple ML domains.
• Strong vision and architectural excellence.
• Technical influence across teams.
• Expert-level execution and mentorship skills.
• Curiosity and forward-looking approach.
• Commitment to diversity and inclusion.

Benefits

• Base salary based on market rates.
• Profit-sharing bonus.
• Competitive benefits package.
• Performance-driven salary increases.
• Opportunity to work with a global team.
• Commitment to a diverse and inclusive culture.
• Remote-first work environment.
• Career acceleration through ownership and impact.
• Access to cutting-edge technology and methodologies.
• Support for professional growth and development.