Lead Machine Learning Engineer, Ad Performance - Remote

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

In Short

• Join a remote-first team spanning over 15 countries.
• Accelerate your career by owning outcomes and driving impact.
• Work at the intersection of advertising algorithms, personalization, and optimization.
• Build scalable, reliable ML systems that directly move revenue.
• Collaborate globally to face challenges and make substantial impact.
• Develop and scale advertising algorithms that optimize engagement and revenue.
• Apply cutting-edge ML approaches to improve ad performance.
• Conduct rigorous experiments to measure model impact on business KPIs.
• Continuously improve ETL pipelines and monitoring systems.
• Stay ahead of emerging technologies and integrate them into our ML stack.

Requirements

• 7+ years of software development and ML engineering, including 3+ years focused on advertising systems.
• Proven experience optimizing ad performance using both mature models and emerging ML technologies.
• Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV.
• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch).
• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP).
• Strong analytical problem-solving skills with a proven track record of delivering measurable results.
• Excellent communication, teamwork, and project management skills.

Benefits

• Competitive base salary with profit-sharing bonus.
• Career acceleration by owning outcomes and driving impact.
• Diverse and inclusive team culture.
• Performance-driven compensation increases based on company and personal performance.
• Comprehensive benefits package.