Lead Data Analyst, Marketing - Remote

Overview

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

In Short

• Deliver actionable business intelligence and strategic insights that drive revenue and margin growth.
• Clean, standardize, and document stakeholder-facing dashboards in Looker.
• Identify and resolve inconsistencies or discrepancies in reporting logic.
• Partner with FP&A and product teams for data alignment.
• Deliver ad hoc strategic analyses with clear recommendations.
• Lead and document improvements to Looker dashboards.
• Must have experience in BI, analytics, or marketing/data science roles.
• Strong business acumen and cross-functional communication skills are required.
• Minimum of 5 years in business intelligence or analytics.
• Competencies include analytical rigor, business acumen, communication, ownership, and collaboration.

Requirements

• Experience in digital media or performance marketing industries.
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.
• Minimum of 5 years in business intelligence or analytics.

Benefits

• Competitive base salary with profit-sharing bonus.
• Performance-driven compensation increases.
• Diverse and inclusive team culture.
• Comprehensive benefits package.