Senior Product Manager - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. 

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. 

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

In Short

• Lead the development of the Marketer 2.0 platform.
• Own the product vision, strategy, and execution for a next-generation B2B SaaS platform.
• Utilize expertise in data, AI integration, and user-centric design.
• Collaborate with engineering, data science, and infrastructure teams.
• Define and communicate a compelling product vision and roadmap.
• Deliver using CI/CD, feature flag gating, and automated testing.
• Drive the integration of LLMs and ML pipelines.
• Write clear PRDs, engineering briefs, and documentation.
• Define KPIs and monitor telemetry.
• Become the SME on influencer marketing workflows.

Requirements

• 10+ years in Product Management with B2B SaaS experience.
• Proven technical aptitude and ability to collaborate with technical teams.
• Experience with continuous deployment and microservices.
• Track record of launching AI/ML systems.
• Deep familiarity with influencer marketing and digital marketing platforms.
• Exceptional written and verbal communication skills.
• Experience in remote-first product organizations.
• Mindset of being humble, hungry, and smart.
• Familiarity with SQL and event instrumentation tools.
• Experience with product analytics tools like Amplitude or Mixpanel.

Benefits

• Market-based and data-driven compensation approach.
• Annual evaluation of compensation based on performance and market factors.
• Eligibility for various benefits plans for permanent team members.
• Opportunity to work in a diverse and inclusive environment.
• Supportive culture fostering collaboration and growth.