Senior Events Marketing Manager - Remote

Overview

As Senior Events Marketing Manager at Later, you will architect and execute our events strategy to strengthen Later's position in the enterprise social media and influencer marketing space.

In Short

• Develop and own Later's comprehensive annual events strategy and roadmap.
• Create strategic framework for measuring event ROI and pipeline impact.
• Design targeted owned event experiences for enterprise marketing leaders.
• Manage events budget, vendor relationships, and agency partnerships.
• Execute virtual, hybrid, and in-person event programs at scale.
• Create and maintain event measurement frameworks and ROI analysis.
• Partner with Demand Generation to create integrated event campaigns.
• Manage and mentor an Events Manager, providing guidance and career development.
• Define and implement event marketing best practices and playbooks.
• Stay current with B2B event trends and technologies.

Requirements

• 7+ years of B2B events marketing experience.
• Bachelor's degree in Marketing, Events Management, or related field.
• Proven success managing large-scale conferences and executive-level events.
• Strong project management skills with ability to manage multiple events simultaneously.
• Expertise in event strategy, from concept development to execution and measurement.
• Proficiency in event management platforms and marketing analytics tools.
• Experience managing six-figure event budgets and vendor relationships.
• Experience marketing to enterprise B2C brands and agencies.

Benefits

• Market-based and data-driven compensation approach.
• Stock options for permanent team members.
• Eligibility to participate in various benefits plans.