Lifecycle & Automation Specialist (Marketing) - Remote

Overview

The Lifecycle & Automation Specialist is a data-driven individual responsible for developing and implementing strategies to engage and interact with customers throughout their journey. This role focuses on creating personalized and automated campaigns to drive acquisition, retention, loyalty, and revenue.

In Short

• Develop and implement lifecycle marketing strategies across multiple channels.
• Create personalized and automated campaigns based on customer behavior and preferences.
• Analyze customer data to identify trends and optimization opportunities.
• Monitor and report on campaign performance, providing analysis and recommendations.
• Execute A/B tests to optimize messaging, timing, and targeting.
• Collaborate with cross-functional teams to align goals and strategies.
• Stay updated on industry best practices and emerging trends.
• Manage and maintain marketing automation platforms and tools.
• Segment customer data for targeted campaigns.
• Develop and execute retention and loyalty initiatives to increase customer lifetime value.
• Ensure compliance with data privacy regulations and best practices.

Requirements

• Solid understanding of lifecycle marketing principles and best practices.
• Experience with marketing automation platforms and tools.
• Ability to manage multiple tasks and prioritize effectively.
• Excellent communication and collaboration skills.
• Capability to develop and execute personalized and automated campaigns.
• Knowledge of A/B testing techniques and optimization.
• Understanding of customer segmentation strategies.
• Familiarity with data privacy regulations.
• Strong analytical and problem-solving skills.
• Experience with CRM systems and customer data platforms.
• Understanding of digital marketing channels and tactics.
• Experience in B2C marketing.

Benefits

• Focus on customer value and teamwork in a humble and integrity-driven environment.
• Opportunities for professional and personal career planning, with integrated feedback and recognition.
• Competitive salary and benefits including medical insurance and mental well-being programs.
• Commitment to diversity, equity, and inclusion in a collaborative, high-performance, and flexible work environment.