Marketing Manager - Lifecycle - Onchain - Remote

Overview

As a Marketing Manager - Lifecycle at Kraken, you will lead the lifecycle strategy for Onchain and Ink Foundation products, focusing on driving product adoption and engagement while contributing to revenue growth.

In Short

• Lead lifecycle programs with a mix of email, push, and in-app communications.
• Shape lifecycle strategy for Onchain and Ink Foundation products.
• Build and execute complex CRM campaigns.
• Conduct data analysis to optimize campaign results.
• Execute experiments to unlock high-impact campaigns.
• Keep leadership updated on growth progress.
• Work with compliance and legal teams for marketing across geos.
• Add value from day one in a fast-paced environment.

Requirements

• 5+ years of experience in lifecycle/CRM programs.
• Experience with CRM tools like Braze.
• Strong analytic skills with tools like Tableau and Big Query.
• In-depth knowledge of marketing automation/CRM systems.
• Strong copywriting skills.
• Expertise in customer segmentation strategies.
• Crypto/fintech experience is a plus.

Benefits

• Work fully remote with a diverse team.
• Opportunity to contribute to a mission-focused company.
• Access to premium crypto products and education.
• Dynamic and feedback-driven work environment.