Lifecycle Marketing Manager - Remote

Overview

GoodPower works to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.

In Short

• GoodPower is seeking a data-driven Lifecycle Marketing Manager.
• Manage supporter journey strategy and execute cross-channel lifecycle programs.
• Architect and track multi-touch journeys across various digital platforms.
• Collaborate with creative, digital ads, and data science teams.
• Implement A/B testing to optimize messaging and channel mix.
• Monitor and report on lifecycle KPIs.
• 5+ years of experience in lifecycle marketing or CRM.
• Strong analytical skills with experience in SQL.
• Passion for climate action and social justice is a plus.
• Full-time remote position based in the US.

Requirements

• 5+ years in lifecycle marketing, ideally in a nonprofit or mission-driven organization.
• Experience with email marketing platforms and CRM systems.
• Proven success in designing journeys that drive conversions.
• Strong analytical skills and experience with data dashboards.
• Experience with audience segmentation and message testing.

Benefits

• Annual salary range: $78,000-$83,000.
• Generous benefits including medical, dental, and vision.
• 403b retirement savings plan and paid parental leave.
• Two weeks of full-staff time off and 13 observed holidays.
• GoodPower values staff diversity and is an equal-opportunity employer.