Marketing Manager - Lifecycle (Margin Trading) - Remote

Overview

As a Marketing Manager - Lifecycle focused on Margin trading at Kraken, you’ll need to be a highly-motivated, data-driven lifecycle marketer ready to own the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process.

In Short

• Lead the strategy for lifecycle programs.
• Shape the lifecycle strategy for Margin trading products.
• Build and execute complex CRM campaigns.
• Conduct data analysis of campaign results.
• Execute thoughtful experimentation for high-impact campaigns.
• Keep leadership updated on progress.
• Work closely with compliance and legal teams.
• Additional duties as assigned.

Requirements

• 5+ years of experience in lifecycle/CRM programs.
• Experience building and executing CRM campaigns.
• Familiarity with CRM tools like Braze.
• Understanding of lifecycle marketing in B2C/B2B.
• Strong skills in analytic tools like Tableau.
• In-depth knowledge of marketing automation systems.
• Strong copywriting skills.
• Expertise in customer segmentation strategies.

Benefits

• Work in a fully remote company.
• Join a mission-focused team.
• Opportunity to work with industry pioneers.
• Contribute to the adoption of crypto technology.