Freelance Market Specialist for the German Market - Remote

Overview

We are seeking a highly skilled and motivated Freelance Market Specialist for the German market to support our Localization and Product Marketing teams at KAYAK. This unique role combines the strategic elements of product marketing with the linguistic expertise required for high-quality localization.

In Short

• Develop and refine concise, user-friendly messaging for KAYAK’s features and unique selling propositions (USPs).
• Collaborate with cross-functional teams to create a unified product positioning and messaging framework.
• Audit and update existing product messaging to ensure clarity, consistency, and alignment with KAYAK’s brand strategy.
• Conduct market research and competitor analysis.
• Review, proofread, and resolve linguistic issues in translations to ensure accuracy, consistency, and adherence to guidelines.
• Ensure all translations meet the brand's quality standards and are culturally appropriate for the target audience.
• Provide feedback to translators and collaborate in maintaining language-specific style guides and glossaries.
• Evaluate the quality of Machine Translation (MT) or AI-generated content, and fully localize the content to improve user engagement.

Requirements

• Minimum 5 year experience in product marketing, product copywriting, or a related field.
• Proven experience as a translator, reviewer, or similar role.
• Native-level proficiency in German and excellent command of English.
• Strong writing, communication, and proofreading skills with an attention to detail.
• Strong understanding of cultural nuances and ability to adapt content accordingly.
• Familiarity with CAT tools is a plus.
• Understanding of the challenges and considerations when working with MT or AI-generated content.
• Strong communication and interpersonal skills, with the ability to work independently and manage time effectively in a remote setting.
• Ideally based in the local market to stay on top of the local marketing trends.

Benefits

• Opportunity to work with a leading travel search engine.
• Flexible working hours.
• Collaborative and innovative work environment.
• Chance to make a significant impact on product marketing strategies.