Senior Manager, Campaign Marketing - Remote

Overview

As a Senior Manager, Campaign Marketing at Katalon, you will take ownership of demand generation efforts, focusing on Enterprises-driven campaign management including change management within account-based and signal-based marketing to drive measurable impact.

In Short

• Develop and implement data-driven ABM strategies tailored to various sales segments and territories.
• Lead a team of three in executing signal-based marketing campaigns focused on high-value accounts.
• Adapt campaign frameworks to address market trends and customer insights.
• Manage multi-channel demand generation campaigns.
• Work closely with global sales and marketing teams.
• Deliver actionable insights through regular performance reporting.
• Develop data-driven marketing strategies to engage key contacts.
• Build and manage signal-driven email nurturing workflows.
• Continuously iterate and optimize campaigns based on data analysis.
• Maintain clear documentation of campaign processes.

Requirements

• Experience in ABM campaign strategy and execution.
• Strong leadership and team management skills.
• Proficiency in marketing automation tools like HubSpot.
• Ability to analyze performance metrics and deliver insights.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work with a leading quality management platform.
• Collaborative and innovative work environment.
• Professional growth and development opportunities.
• Flexible working arrangements.