Senior Manager, Campaign Marketing (ABM) - Remote

Overview

As a Sr Manager, Campaign Marketing at Katalon, you will take ownership of demand generation efforts, focusing on Enterprises-driven campaign management including change management within account-based and signal-based marketing to drive measurable impact.

In Short

• Develop and implement data-driven ABM strategies tailored to various sales segments and territories.
• Lead team of three in executing signal-based marketing campaigns focused on high-value accounts and buyer intent signals.
• Adapt campaign frameworks to address market trends, competitive pressures, and customer insights.
• Manage multi-channel demand generation campaigns, including creative content, email nurturing flows, and sprint planning.
• Work closely with global sales and marketing teams to create account-focused playbooks for 1:Few and 1:Many engagements.
• Collaborate with outbound prospecting, inbound lead follow-up, nurturing, event engagement, and meeting setting to accelerate pipeline growth and bookings.
• Deliver actionable insights and recommendations through regular performance reporting.
• Maintain clear, accessible documentation of campaign processes and strategies for cross-team use.
• Develop data-driven marketing strategies and integrated campaigns to engage key contacts at target accounts.
• Continuously iterate and optimize campaigns based on data and analysis of ABM performance.

Requirements

• Experience in ABM and campaign management.
• Strong analytical skills and experience with marketing automation tools.
• Ability to lead and collaborate with cross-functional teams.
• Proven track record in demand generation and performance analysis.
• Excellent communication and documentation skills.

Benefits

• Opportunity to work with a leading quality management platform.
• Collaborative and innovative work environment.
• Professional growth and development opportunities.