Vice President of Growth Marketing - Remote

Overview

The Vice President of Growth Marketing will lead marketing initiatives focused on lead generation and adoption in school districts, driving qualified pipeline and building awareness to reach more educators and students nationwide.

In Short

• Build and execute a full-funnel marketing strategy with lead generation at its core
• Launch campaigns that drive interest, urgency, and demand among district leaders
• Create messaging and content tailored to the K-12 audience across digital and field channels
• Own top-of-funnel metrics, including lead volume, quality, and conversion
• Partner closely with sales to align on ICP, pipeline health, and growth goals
• Lead brand strategy, thought leadership, and storytelling that reflect our mission
• Set and track KPIs around CAC, funnel performance, and campaign ROI
• Manage a small, agile team of marketers

Requirements

• Experience marketing to school districts and understanding of the K-12 decision-making process
• Proven success in building and optimizing lead generation programs for education companies
• Strong grasp of digital channels, campaign testing, content strategy, and marketing automation
• Knowledge of marketing cycles, navigating budgets, funding timelines, and seasonal buying patterns
• Comfort with owning goals and delivering measurable results
• Experience partnering cross-functionally with sales and product teams
• A self-starter who leads with curiosity, creativity, and data
• Passion for equity in education and a belief in the power of literacy

Benefits

• Opportunity to make a meaningful impact in children's literacy!
• Work with a passionate, driven team committed to innovation in education!
• 100% remote workplace - with access to an office in Dallas, TX!
• Company expense card with home office stipend for setup!
• Up to 12 weeks of parental leave!
• Urbansitter Membership + $500 childcare credit per year!