Vice President of Growth Marketing - Remote

Overview

WorkWave is seeking a Vice President of Growth Marketing to lead, innovate, and optimize marketing strategies with a focus on efficiency, scalability, and results. This key leadership role combines data analysis, booking generation and technology to drive sustainable revenue growth while maximizing unit economics.

In Short

• Develop and implement growth marketing strategies focused on efficiency, scalability, conversion rates and improving CAC:LTV.
• Lead cross-functional collaboration with marketing, sales, and business stakeholders to execute impactful campaigns across email, content, advertising, social, and sales enablement.
• Stay ahead of market trends, leveraging AI and tools to optimize acquisition, conversion, and retention strategies.
• Own and optimize key conversion points in the marketing funnel, including landing pages, website CTAs, and lead-generation forms.
• Design and implement A/B tests, constantly iterating to improve performance and ROI.
• Experiment with innovative acquisition campaigns and channels to unlock new growth opportunities.
• Analyze campaign and revenue performance data to identify trends, insights, and areas for improvement.
• Prepare detailed reports and strategic recommendations for executive-level stakeholders.
• Oversee the lead lifecycle, ensuring smooth handoff and alignment between marketing and sales teams.
• Implement best practices in account-based marketing (ABM), lead nurturing, and demand generation to enhance sales efficiency and effectiveness.

Requirements

• 10+ years in growth or performance marketing, with demonstrated success in B2B SaaS companies.
• Proven ability to directly impact metrics such as revenue, CAC, pipeline conversion and customer retention through past campaigns.
• Data Fluency & Analytical Skills: passion for analyzing and interpreting data to drive marketing decisions and improve outcomes.
• Advanced proficiency in tools such as HubSpot, Salesforce, 6Sense, and Qualified.
• Familiarity with AI marketing tools and technologies, including prompt engineering and campaign optimization techniques.
• Solid understanding of marketing funnel dynamics and multi-channel campaign execution.
• Expertise in project management, with the ability to prioritize high-impact initiatives in a fast-paced environment.
• Experience leading teams, including demonstrable ability to coach and upskill team members.
• Experience managing marketing budgets and allocate resources to meet growth goals.
• Expertise in driving pipeline growth and customer acquisition through innovative marketing strategies.

Benefits

• Opportunity to lead a high-performing team.
• Involvement in strategic decision-making at an executive level.
• Dynamic and creative work environment.
• Potential for significant impact on company growth.
• Access to advanced marketing tools and technologies.