Specialist, Marketing Data Analytics - Remote

Overview

This position is focused on transforming marketing data into actionable insights that drive business performance and optimize paid media campaigns.

In Short

• Monitor and analyze paid media campaigns from impression to enrollment.
• Provide actionable optimization recommendations.
• Build, maintain, and communicate dashboards and reports.
• Use tools such as Looker Studio or Power BI.
• Leverage first-party datasets for insights.
• Collaborate with cross-functional teams.
• Conduct ad-hoc analyses and A/B testing.
• Ensure accurate tracking and data collection.
• Stay updated with industry trends.

Requirements

• Strong analytical skills and attention to detail.
• Deep understanding of digital marketing channels.
• Experience in data visualization and reporting.
• Ability to communicate insights clearly.
• Proficiency with analytics platforms.
• Experience with A/B testing methodologies.

Benefits

• Opportunity to work in a dynamic environment.
• Collaboration with cross-functional teams.
• Impactful role in driving business performance.