Senior Data Analyst, AdTech/Omnichannel - Remote

Overview

The Sr. Data Analyst will play a pivotal role in transforming complex data into actionable insights that drive strategic decision-making across digital advertising and omnichannel platforms.

In Short

• Take ownership of key workflows like HCP365 and Omnichannel across the organization.
• Build, maintain, and improve BigQuery SQL-based pipelines and Airflow DAGs.
• Conduct R&D and contribute to roadmap planning for new product features.
• Support client teams with deep-dive analysis, troubleshooting, and ad hoc reporting.
• Translate complex data into client-facing insights, dashboards, and clear recommendations.
• Ensure accuracy, scalability, and performance of data workflows and attribution models.
• Collaborate with Product Managers, BI, Engineering, and Client Teams to enhance analytics platforms.
• Participate in automation initiatives, workflow optimization, and data storytelling projects.

Requirements

• 5–7 years of relevant experience in data analysis, AdTech, or Omnichannel analytics.
• Strong knowledge of deterministic and probabilistic attribution methodologies.
• Expertise in SQL (writing and debugging complex queries) and experience with BigQuery.
• Proficiency with Airflow, ETL pipelines, or workflow scheduling tools.
• Strong understanding of data workflows, joins, deduplication, and QA.
• Experience with Excel (pivot tables, VLOOKUP, formulas) and BI software (Tableau, Looker, etc.).
• Familiarity with web analytics platforms (Google Analytics, Adobe Analytics, etc.).
• Python experience for automation or workflow logic.
• Experience designing and optimizing data pipelines, dashboards, or workflow automation.
• Excellent problem-solving, analytical, and communication skills.
• Preferred: exposure to health-related datasets, project management tools (JIRA, Confluence), ELT experience, or building data products from scratch.

Benefits

• Competitive fixed salary with a target annual bonus (~5% of gross earnings).
• 21 PTO days, 9 company-wide holidays, and 1 flexible holiday.
• Health insurance for employees and immediate family (coverage up to INR 500,000).
• Term life and personal accident insurance (coverage up to INR 2,500,000 each).
• Opportunities for professional growth and cross-functional collaboration.
• Flexible remote work with collaborative team environment.
• Recognition programs and support for continuous learning and skill development.