IT Services Marketing Manager - Remote

Overview

This position is posted by Jobgether on behalf of ITC Worldwide, LTD. We are currently looking for an IT Services Marketing Manager in India.

This role offers the opportunity to design and execute impactful marketing strategies that drive growth in IT services across Finance Transformation, IT Managed Services, and Robotic Process Automation. You will work closely with senior leaders to shape lead generation campaigns targeting executives in the US and EU markets. The position blends strategic planning with hands-on execution, particularly across digital channels such as SEO, paid media, social media, and webinars. Leading a team of marketers and agency partners, you will have a direct influence on brand positioning, market presence, and revenue opportunities. It is an exciting opportunity for a motivated leader eager to innovate, optimize, and deliver measurable results in a fast-paced, global environment.

In Short

• Define and execute marketing and lead generation strategies across multiple service lines.
• Develop and manage a content calendar, ensuring alignment with SEO and brand goals.
• Oversee copywriting, content creation, and messaging across digital channels.
• Lead the planning and execution of webinars, events, and digital campaigns.
• Manage direct reports and a cross-functional in-house digital marketing team (SEO, paid media, web operations, reporting, etc.).
• Build and optimize inbound and digital marketing programs, including website UX, SEO/SEM, social media, and advertising.
• Coordinate with inside sales to align lead flow and quality throughout the pipeline.
• Measure campaign performance, optimize conversion funnels, and report on lead generation outcomes.
• Manage vendor relationships and contracts with partners and platforms (e.g., HubSpot).
• Identify trends, best practices, and new growth strategies to keep marketing initiatives competitive.

Requirements

• Proven experience in marketing management, preferably in IT services.
• Strong understanding of digital marketing channels and tools.
• Excellent leadership and team management skills.
• Ability to analyze data and measure campaign performance.
• Strong communication and interpersonal skills.
• Experience with SEO, SEM, and content marketing.
• Familiarity with HubSpot or similar marketing platforms.
• Ability to work in a fast-paced, global environment.
• Creative thinking and problem-solving skills.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Competitive salary and performance-based incentives.
• Flexible working hours and remote work options.
• Professional development and career growth opportunities.
• Collaborative and supportive team culture.